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The TradWife Movement: A Trend Redefining Gender Roles in Modern Society

July 19th, 2023 | Share via:

Is the traditional trend coming back or did it ever go away? 

A new social phenomenon, especially arising in social media called the TradWife Movement has emerged, capturing the attention and fascination of many. This movement, which gained significant traction in 2023 mostly affecting women, challenges contemporary notions of gender roles and advocates for a return to traditional gender dynamics, with the wife assuming a more traditional role within the household. 

Why and how did it has become a notable trend at this modern era of 2023?

  • What is the TradWife Movement? 

Yes, you guessed it right, TradWife is short for ‘traditional wife’, a movement embracing the 1950s wife ideology. This movement is defined as an ideal wherein the woman or wife cleans, cooks, and embraces the ‘traditional’ role. 

The TradWife Movement is a social response to the changing dynamics within relationships, marriage, and households. It promotes the idea that women can find fulfillment and satisfaction by embracing traditional gender roles as a wife and homemaker. It emphasizes the importance of prioritizing the family, nurturing children, and creating a peaceful and harmonious home environment. The TradWife Movement seeks to revive and celebrate traditional gender roles, empowering women to reclaim their agency as wives and mothers. Advocates believe that by embracing domestic duties such as cooking, cleaning, and caring for their families, women can secure a sense of purpose and fulfillment, fostering healthier relationships and overall contentment.

But the question is, is it for everybody?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

According to a source, tradwives are women who honor their femininity and give great value to the state of their home, husband, and children more than they do on a salaried job. The TradWife advocacy is also considered a subculture of housewives who believe in clear gender roles. According to many women around the world who identify themselves as tradwives, they strongly believe in the importance of a patriarchal marriage and being the homemaker of the family. 

The TradWife movement is not meant to belittle women, but rather, empowering the desire and the ability of women to care for their families and maintaining a clean, loving home.  

  • TradWife vs. Feminism: Redefining Perceptions 

The rise of the TradWife Movement can be partly attributed to a growing sentiment among women who feel disillusioned by the expectations set by modern feminism. Supporters argue that feminism has, in some ways, discredited the importance and value of traditional roles in favor of prioritizing career success and independence. The TradWife Movement proposes that true gender equality can only be achieved when all choices, including traditional ones, are respected and given that it is a person’s own choice, given the influence of society and social media. 

  • What is Its Impact on Relationships and Marriages? 

The TradWife Movement also aims to transform the dynamics within relationships. It argues that embracing traditional roles can strengthen and solidify partnerships, as spouses work together towards shared goals. Proponents assert that this approach fosters mutual respect, understanding, and a deeper emotional connection, ultimately leading to more successful and lasting marriages between husbands and wives.

  • The TradWife as a Trend in Online Communities and Its Social Media Influence

The proliferation of the internet and social media platforms has played a significant role in the rapid spread and visibility of the TradWife Movement. Online communities, forums, and social media influencers have provided women with a space to connect, exchange ideas, and share experiences, enabling the movement to gain momentum and attract followers from all around the world.

The TradWife movement embraces the housewife ideals back in 1950s, and it has now rekindled all the more because of social media influence. This so called ‘TradWife culture’ has become a niche lifestyle that's finding a larger audience on TikTok. 

Estee Williams, a famous 25-year old TikTok influencer and a young wife, believes that ‘It’s her choice’ to submit to and serve her husband as a traditional homemaker.

What are your thoughts on the TradWife movement? Leave us your thoughts in the comment section of the blog below!